Emitations.com sells designer-inspired jewelry, watches, and handbags at affordable prices. After years of exceptional customer service, Au-Co Mai, CEO of Emitations.com, was looking to efficiently market new products and promotions to her loyal, yet demanding customer base. To appeal to these demanding consumers, she needed a convenient and appropriate communication vehicle.
"With a very small initial investment, Constant Contact dramatically increased our site traffic and revenue."
Emitations.com now publishes a weekly Constant Contact newsletter to communicate with customers and prospects. These newsletters are a great improvement from the text-based emails that were individually prepared and emailed. Creating these emails and managing the mailing lists was "too time consuming," Mai explains. She adds, "I wasn't getting the professional look that my customers demanded."
"I just love the HTML newsletters. They are so professional and get great results"
Mai knew she needed a professional email management package that could provide the required capabilities while being cost effective. After weeks of searching and trying various email management systems, she found Constant Contact through the Inc.com Web site. Other packages were simply not as convenient to use and failed to produce the same professional looking letters that were possible with Constant Contact's custom template option.
The Emitations.com newsletters are filled with pictures and descriptions of new products and the latest promotions. All promotional specials, require purchase within 48 hours by using a specified code word available only to newsletter subscribers.
"Orders pour in within 24 hours of sending my newsletter."
This call for action produces immediate results for Emitations.com. "Orders pour in within 24 hours after I send my newsletters," Mai explains. Constant Contact has provided detailed reports so each marketing campaign can be clearly tracked. This has allowed Emitations.com to refine newsletters to target specific customers on specific days. This targeted marketing approach coupled with exceptional customer service has resulted in a cooperative customer base that openly forwards the newsletters to friends and acquaintances leading to even more customers.
"Constant Contact is a must for any small business"
Likewise, Mai is so happy with Constant Contact that she enthusiastically recommends it to other businesses. "I look for potential partners who target similar customers and openly share my marketing secrets, especially Constant Contact," she reports. Once these partners are signed up, each exchanges ad sponsorship with one another in their own newsletters, driving site traffic, email subscribers and purchases.